Leemisa Thuseho
BANTU has signed a three-and-a-half-year sponsorship deal with Naledi Funeral Planners (NFP).
The deal was signed during a colorful event in Maseru this week.
The sponsorship worth M2, 46 million will see Bantu getting M50 000 monthly for the first six months and M60 000 monthly thereafter.
NFP chief executive officer (CEO), Thabiso Madiba, said he was happy to establish a relationship with one of Lesotho’s biggest teams, Bantu.
Although they started with a three-and-a-half-year contract, they intend to establish a long-term relationship with the Mafeteng outfit.
“Despite being a young company, we are growing fast,” Madiba said.
“Partnering with a big team like Bantu is a milestone for us. We want this relationship to be long-term. We want to serve the Mafeteng community with our services and we believe Bantu can help us achieve that while they are also benefiting.”
Besides the money, Madiba said NFP intends to introduce a new policy endorsed by Bantu.
Although they are yet to name the proposed policy, he said they have already agreed with the team that it will get 10 percent from all monthly subscription paid by each member enrolled under the plan.
“To make the relationship sustainable, we have also come up with a plan to have a Bantu endorsed product. It will be the teams’ cash cow if done well because it can generate money that exceeds what we have just signed to give them monthly,” Madiba said.
The company is also looking forward to contributing significantly to the growth of Lesotho sport, he said.
On his part, Bantu president, John Leuta assured NFP that it had made the right decision in partnering with Bantu. He also called on Bantu fans to support the partnership.
“I believe this relationship will help the two parties grow together.
“We believe this is a good move and call on our supporters to help us grow the relationship and prove to Naledi that they made the correct decision. I am praying that everything goes as planned and the relationship lives long,” Leuta said.
