. . . as DJ Fresh and Euphonic billed to rock capital
Mohalenyane Phakela
THE dynamic South African House duo of DJ Fresh and Euphonic is set to blaze Maseru at the Miller Sound Clash to be held at Victoria Poolside on 31 October.
The event, courtesy of brewing giants, Maluti Mountain Brewery (MMB), is a promotional event for Miller Genuine Draft beer.
MMB is an affiliate of SABMiller plc, one of the world’s largest brewers.
Its brand portfolio includes Peroni Nastro Azzuro, Miller Genuine Draft, Grolsch, Castle Lager, Castle Lite, Castle Milk Stout, Hansa Pilsener, Carling Black Label, Maluti Premium Lager, Thabure and Redd’s.
Miller has gained repute throughout the world for hosting huge promotional parties with Maseru the next port of call, featuring world class deejays Fresh and Euphonic.
“Miller is known to be a brand that hosts exciting city parties bringing forth the best of international artists,” MMB’s Brand Marketing Manager, Beatrice Marsleet, told the Weekender this week.
“This is the first event of its kind to be held here and we intend to host it once or twice every year.
“The Sound Clash has been held in such countries as Botswana and Zimbabwe, so we are trying to show the world Lesotho can also host a great party.”
Marsleet stated that MMB decided to feature the duo because they are currently considered the best deejays in Africa, adding that besides, Euphonik has never been to Lesotho.
“So this is also a way of introducing him to the local market and showing him how Basotho party,” she said.
Botswana-born DJ Fresh, real name Thato Sikwane, is one of South Africa’s most-sought after mix masters. He is credited as one of the pioneers of the House music genre which has since engulfed Southern Africa.
He started playing together with then upcoming disc spinner Euphonik in 2006, officially launching their dual brand, F.eU, in 2009
The joint venture has seen the duo emerge as household names in South Africa and become a sought after act globally.
They have played in such events as Miami Invasion in the United States, which is one of the biggest bashes in the world. Their collaborative work became popular as hosts of the House music show Club Culture on SABC 1.
Since joining forces, Fresh and Euphonik have released four albums with F.eU selling over 24 000 copies and F.eU Too selling 15 000.
They will be sharing the stage with local House musos like Tshepzadj, Mekonko, Dallas T, Kopper and Boots among a host of other disc spinners.
Meanwhile, Maseru is already abuzz in anticipation of the powerhouses with DJ Fresh having rocked Lesotho before, albeit a long time ago. It will be the first time the duo serves local House lovers as F.eU.
