Makananelo Manamolela
MICRO financier, Letshego Financial Services, has wrapped up the final leg of its “Let’s Go and Win” campaign by rewarding seven monthly winners for December with prizes worth thousands of maloti.
The prize-giving ceremony, held over the weekend at Sefika Complex in Maseru, saw two winners walk away with trolley dash groceries valued at M5000 each, two receive electricity vouchers worth M1000 each, while two others tried their luck on the Wheel of Fortune and won M18 000 and M12 000 respectively. Another winner received school fees worth M3000.
Letshego marketing officer, Maieane Makate, said the campaign, now in its third year, was the most successful edition to date.
“This is the third year of the campaign, but this one has been the biggest and most successful. With this year’s campaign, we managed to reach areas we never thought we would reach, and the number of customers doubled compared to previous years,” said Mr Makate.
The 2025 edition of the campaign ran from 1 October to 31 December 2025, although prizes are being distributed after its official close. Mr Makate said the increased interest from Basotho prompted Letshego to expand beyond Maseru to Mohale’s Hoek in the south and Leribe in the north.
“In the past we focused mainly on Maseru, but due to public demand we extended the campaign to other districts. This year I can confidently say the campaign was bigger and better,” he said.
Makate added that the campaign featured both weekly and monthly winners, with about 45 customers benefiting overall. He said Letshego remains committed to raising the bar each year.
“Our mandate is to improve lives. Not only customers benefit from this campaign, but also stakeholders such as sound providers, photographers and others who work with us,” he said.
One of the trolley dash winners, Matebello Sello from Teyateyaneng Ha-Mphele, said winning the prize gave her hope and confidence.
“I have never won anything in my life. When I was told I was one of the winners, it felt like a dream. I am over the moon and grateful to God for choosing me among many customers,” she said.
Sello said the groceries would greatly assist her family, especially as schools have reopened and household expenses have increased.
“Food prices are very high these days. This will really go an extra mile for my family,” she said.
She explained that she had initially approached Letshego while heavily indebted, and the institution assisted her by consolidating her debts at low interest rates, allowing her to repay over time.
Another winner, Mosola Mosola from Ha-Mabote, Berea, who won M12 000 from the Wheel of Fortune, expressed gratitude to Letshego.
“I approached Letshego deeply indebted with no plan. They consolidated all my debts, paid them in full, corrected my payslip and allowed me to repay at the lowest interest rates I have ever seen,” he said.
Mosola said the money would help fund his daughter’s education.
Other winners included Theko Moeko of St Monica’s, Leribe, who won M18 000 from the Wheel of Fortune; Mpho Monaheng from Lesia Ha-Thetsane, who won a trolley dash worth M5 000; Phakiso Liphoto, who received M3 000 in school fees; Pitso Seutloali from Mathebe, Mafeteng, and Mokhethi Sekonyela from Moreneng, Leribe, who each won electricity vouchers worth M1 000.
