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September 19, 2013
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The ANC brand is bulletproof

By Chris Moerdyk LOOKING at the South African po­litical environment from an objective marketing point of view, the obvi­ous conclusion is that Brand ANC is pretty much bulletproof. In spite of all the often justifiable mudslinging from the media, op­position parties, service-deprived communities, court cases, corrup­tion, bent ministers and all the other slings and arrows […]