RECORD producer Sir Edi is well on his way to establishing himself as a sought-after beat maker in the music industry.
The Roma native, born Motloang Edwin Mohale, is the man behind a number of songs by artistes such as Megahertz aka Ntate Stunna, Malome Vector, Skebz D, L-tore, Los Angeles-based Remy Jacuzzi and Canada’s Civy C-del.
This year, he has produced Ntate Stunna’s KOARANTINE Freestyle and Malome Vector’s chart-topping breakout single as an Ambitiouz Records artiste alongside his South Africa label mates Blaq Diamond titled Dumelang.
Sir Edi has come a long way from teaching himself how to create beats in 2009 using music production software, FL Studio.
Just four years later, he bagged his first international placement after producing a mixtape for Remy Jacuzzi who happens to not only be a rapper but a producer and sound engineer as well.
In a recent interview with the Weekender, Sir Edi said he has always been interested in music since a young age when he would “rap for fun”.
He said he was inspired by global artistes while Lesotho’s Cymtom Beats particularly made him fall in love with beat making.
“While in high school at Lesotho High School I became a DJ and right before completing my studies in 2010 I found a new love for making beats and that is when Sir Edi was born.
“I’ve been inspired by a lot of artistes from all over the world but one of the people who initially made me love making beats was Cymtom Beats. I never met him but at the time, he was the only other producer from Lesotho I had heard of and that inspired me to try it out.”
Although he is known for his hip hop bangers, Sir Edi’s production style ranges from various genres.
Speaking on his relationship with Malome Vector and the success of their recent single, he said he was “excited about being behind such a song”.
“Malome Vector hit me up for beats as we were already working on his upcoming project and he was looking for a special single.
“We discussed the type of beat that he wanted and when I sent him that one, he replied: ‘perfect’.
“Within minutes, he had already recorded the hook,” he said before adding that he immediately felt the song’s magnitude after hearing the chorus.
“I feel honoured to still be one of his go-to producers even though he is surrounded by so many big producers.”
He said although Lesotho’s music industry was still in its infancy, he remains hopeful that producers will one day get their just due.
Fans can look forward to a debut project from the producer which will feature artistes he has enjoyed collaborating with. He has so far recorded six tracks.
Sir Edi hopes to one day build a professional studio in which he can pass on his knowledge to promising Basotho youths and help artistes’ careers.
“In the long run, I dream of opening a school for music creators and music industry personnel so that we can shatter the ‘music is just a hobby’ stereotype once and for all,” Sir Edi said.