Moroke Sekoboto
AMID the vibrant hustle and bustle of Maseru’s streets, where traders rise with the sun to set up stalls and meet the needs of passersby, one story shines with resilience, transformation, and hope—that of ’Mope Ramabitsa.
Originally from Thaba-Tšoeu in the Mafeteng district, Mr Ramabitsa took a leap of faith in 2009 and moved to Ha Abia, just outside Maseru, in pursuit of better opportunities for himself and his family.
Like many Basotho seeking financial stability in urban centres, he began with modest means, working as a roadside vendor selling fruits, fat cakes, and airtime. Every small sale contributed to putting food on the table and building the foundation for a better life.
In 2014, a game-changing opportunity came through Sasai Econet Financial Services (SEFS), when he joined the EcoCash network as an agent. Driven by determination and a desire to go beyond mere survival, Mr Ramabitsa embraced this new path with open arms.
“At first, I was just trying to survive by selling small things to keep my head above water,” Mr Ramabitsa recalled.
“But when I joined SEFS as an EcoCash agent, I became a solution to more needs of the people around me.”
As an EcoCash agent, he began offering essential financial services—facilitating cash-in and cash-out transactions, and helping customers send and receive money securely and swiftly. These services proved invaluable, particularly during emergencies, whether it was providing taxi fare for schoolchildren or helping families purchase urgently needed groceries or medication.
“In my area, people trust me. When they need money urgently, they come to me first. EcoCash is not just a business for me; it’s a service. I know I’m making a difference in the lives of my highly valued customers,” he proudly said.
Over time, his business grew—not just in profit, but in purpose. Thanks to commissions earned through EcoCash, Mr Ramabitsa now leads a more comfortable life. He pays bills with ease, sends his children to reputable schools, and has purchased a reliable vehicle to better manage his expanding business.
“My family is no longer struggling like before. EcoCash has changed the direction of my life for the better.”
While Mr Ramabitsa’s success is deeply personal, it reflects a broader truth: when hard work meets opportunity, lives can be transformed. Each transaction he facilitates carries a story of empowerment—a testament to the life-changing potential of the digital economy.
His is just one of many inspiring stories unfolding across the Kingdom. But to his neighbours, Mr Ramabitsa is more than just a vendor. He is a trusted ally, a community champion, and a living symbol of what’s possible when innovation meets dedication.Top of Form
His journey is a powerful example of how mobile money services can drive financial inclusion and uplift lives, especially in areas underserved by traditional banks.
For over a decade, SEFS—the force behind EcoCash—has remained committed to bridging financial gaps by providing secure, efficient, and affordable financial solutions across Lesotho.
“Mr Ramabitsa’s journey reflects the true power and purpose of EcoCash,” said Moeketsi Mafereka, General Manager at Sasai Econet Financial Services.
“Our agents are more than just service providers—they are our trusted partners, problem-solvers, and everyday heroes in their communities.”
Through initiatives such as the EcoCash Agents Campaign, SEFS actively celebrates and supports the agents who are driving Lesotho’s digital economy from the grassroots up. From market stalls to taxi ranks, these agents are bringing financial services closer to the people—making them more accessible, convenient, and inclusive.
Backed by the robust infrastructure of Econet Telecom Lesotho, SEFS continues to expand its footprint across the mountainous Kingdom, delivering innovative, reliable digital solutions to even the most remote villages.
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