Liberty, Kick4Life sign M180k deal
LIBERTY Life Lesotho and Econet Premier League side, Kick4Life have signed a three year partnership worth M180 000 over the period.
The two parties announced the deal yesterday at a media briefing in Maseru yesterday.
The deal is an upgrade of the M50 000 deal the two parties signed last year.
Liberty Marketing officer Retselisitsoe Mohanoe said they were grateful to Kick4Life for affording them another opportunity to work together.
“We are grateful for the chance that we got to work with Kick4Life for three years on a sponsorship deal worth M180 000,” Mohanoe said.
“Kick4Life has continued to prove that a football team can also turn into a home and we are impressed with some of the programmes that they are running to empower the youths.”
Kick4Life director of football Chris Bullock said the deal was a welcome development.
“Today we are celebrating the extension of this partnership which started last year. The partnership with Liberty means a lot to Kick4Life since we share similar values and philosophies as brands that are still growing,” Bullock said.
Bullock said the money will help in the day to day running of the day to day business of the team.
“We enjoyed the first year of the partnership and we are looking forward to growing together with Liberty. The money will be handy in the day to day running of the team.
“The partnership goes beyond the M180 000 sponsorship as Liberty will help us in other programmes that we are running.
“I call on our supporters and Basotho in general to extend their support to Liberty and other similar companies for the growth of our sports,” Bullock said.