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Lesotho Times launches SMS based adverts

by Lesotho Times
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MASERU — Now you can send you classified adverts to the Lesotho Times through your mobile phone.

That’s because the Lesotho Times has partnered with MobiAds, a communications company, to launch SMS-based classified adverts.

The facility allows a subscriber to send a classified advert using their mobile phone and have placement in the next publication of the Lesotho Times.

It is open to both Vodacom Lesotho and Econet Telecom Lesotho’s subscribers who can send their classified adverts to a 32001 short code.

For instance if you are renting a house send an SMS reading “Rent: two roomed house in Thetsane available Jan 1st 2011, Call Thabo on 62000011 or 58000011 to view” to 32001.

The same applies if you are selling a car, a cow or motor spares.

You can do the same for other services or invitations to social and corporate functions.

The advert will be published in the next edition of the Lesotho Times thus reaching a broader market.

Both the SMS and the advert will cost you just M5.

The service is targeted at advertisers with small budgets like small and medium enterprises.

That means even a car wash company can advertise in the newspaper for as little as M5.

“It’s a convenient and cost effective method for companies and individuals to reach the market,” said Lesotho Times’ marketing manager Papali Tsuinyane.

“Now even someone selling vegetables can advertise in the newspaper without having to worry about the cost.”

“The benefits of this service are huge. You can imagine placing a M5 advert in a national newspaper to sell a car worth M100 000,” Tsuinyane said.

“Even people looking for employment can use the facility.”

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