Jeweller opens at Pioneer Mall

By ‘Mathabana Kotelo

MASERU —  Jewellery retail outlet, American Swiss, officially opened its doors for business at the Pioneer Mall in Maseru on Monday.

Store manager, Ntholelo Moorosi, was impressed with the huge turnout on the opening day and said she expected that the store will build a solid customer base in the near future.

“I am quite pleased to see many customers walking into the store; we have already had three purchases within half an hour of the store’s opening,” she said.

Moorosi said customers can expect good customer service, white and gold diamonds and a variety of stones including rubies, sapphires and jewellery for every occasion.

“Our products are affordable; purchases can be made on cash, lay bye or credit basis.

“All The Foschini Group (TFG) cards are welcome and new customers can apply in-store for cards,” she said.

Moorosi was formerly with the Foschini Group where she worked as a jewellery consultant.

“We have a small team of three, two sales assistants and myself. We have an array of high-end, international brands that come with a heavier price tag and also a great variety of popular brands under M1 000. We cater for many different types of customers; males and females, young and old,” she said.

Sales assistant ‘Mathuso Mohloai said they were excited about the opening of the store and look forward to welcoming new customers.

“The jewellery collection ranges from simple to glamorous and caters to the tastes of both young and old customers. there is something for everyone,” Mohloai said.

Rethabile Mofokeng, who described herself as a diamond enthusiast, said she was thrilled that an American Swiss branch had finally opened within reach.

“Everything looks amazing, I will definitely be visiting the store quite often now that it is so close, I love jewellery; rings, earrings and neckpieces are my personal favourites,” she said.

She added that she was discovering different types of precious stones and would soon be adding to her collection.

Visual merchandise manager, Evelyn, said American Swiss was one of the two jewellery stores that are part of TFG

“We offer a wide range of jewellery in both stores, American Swiss offers a more glitzy and glamorous look. Our ranges are fashion forward and trendy,” she said.

“Our upcoming summer campaign is going to blow our customers away and set the tone for the coming season.”

A representative for Pioneer Mall said they are happy to enter into a good business relationship with TFG.

The mall said they were proud to bring yet another jewellery retail store within easy access for Basotho who in the past had to incur the cost of travelling across the border for American Swiss products.

Management also said that with American Swiss and Sterns now under one roof, the low, middle and high income markets would all be catered for.

Customers can expect more stores in the future with an even greater variety of consumer goods.

American Swiss is currently running a special 25 percent discount promotion campaign.

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