Fashion show promotes local couture

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Thato Gee Fonya
Thato Gee Fonya

Mohalenyane Phakela

TGEE Modelling Agency is set to host its inaugural seasonal fashion show on 1 October 2016 at Maseru city centre-based Times Café.

According to the agency’s owner, Thato Fonya, the event will be called Maseru Spring Fashion Show and was meant to foster the development of the local fashion and modelling industries.

“The event is meant to promote Basotho fashion brands as the nation also celebrates 50 years of independence on 4 October,” he said.

“Our objective is to raise the appreciation and support for local fashion among Basotho. When Basotho start buying locally-made fashion products, it will empower local designers and in turn create jobs.”

Fonya said the agency would henceforth hold seasonal fashion shows.

“We held a similar event back in 2009, although it was low key. This time around, we intend to hold a major event that will bring together many designers from across the country. We intend to host such events at the beginning of every season.”

He said registration for local designers would be M400, while for international brands and franchises it would be M1 000.

“The participating brands will get exposure through the Maseru Spring Fashion Show because we will prepare for them photography portfolios, design packages and also advertise their products on our website,” said Fonya.

The event will be held under the theme “Vintage Class” which he said referred to the fusion of classic style with modern couture to accommodate various tastes.

Fonya also revealed the agency intended to recruit and mentor budding models at various schools.

“After the fashion show, we intend to visit different schools around the country and host modelling sessions to instil love for modelling in young people, so they may consider it as a career option,” he said.

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