Mohalenyane Phakela
RAPPER, Dunamis, has called on local artistes to invest in the production of high quality music videos as a marketing strategy for their craft.
His call comes against the background of his latest, Pressure video which has been viewed 25 000 times since its 15 August 2017 release on YouTube.
This is his second after the Lonely video which generated 15 000 views within a week of its release. Both tracks are taken from his latest 18 track offering G.O.D (God of Dunamis).
The Mabote-born rapper recently told the Weekender, that music videos had helped establish him as brand in showbiz.
“It is important to release a music video because people have to identify the music with a face,” Dunamis said.
“Videos go beyond the audio spectrum tapping into markets that radios cannot reach. For instance, most songs that people jam to are those that they saw on television. I got exposure when the Mastered Seed video received airplay Channel O in 2007.
He said he was planning to release at least eight videos.
“The G.O.D album has been well received and I believe the two videos I released played a major role of making the public aware of the album.”
The South African Music Award winner also said the Pressure video had helped him secure interviews in South Africa which translated to more publicity that could lead to a broader market for him.
“The video has secured me a lot of interviews on many TV stations such as South Africa’s SABC (in the programme Hectic 9NE) KZN TV, CTV as well as Swaziland’s Swazi TV.
This means automatic airplay on the same stations. I also send a big shout out to Lesotho Television’s Urban Jamz for always being the first to play my videos,” he said.
