SOUTH African recording artist and businessman, DJ Sbu, is set to foray his energy drink, Mofaya, into the Lesotho market with a launch ceremony on 21 November 2015.
The radio personality launched the energy drink in South Africa earlier this year, with the target market being young people and sports enthusiasts.
Mofaya’s sales representative for Lesotho, Makhotso Nthako, told the Weekender this week that DJ Sbu’s visit was also meant to uplift budding entrepreneurs in Lesotho.
“DJ Sbu and his Mofaya team are currently on a tour promoting the Mofaya energy drink beyond South Africa. They started the tour in Swaziland and this time around they will invade Lesotho,” Nthako said.
“The event will not just be about marketing the energy drink, but also empowering young entrepreneurs with a business opportunity. As an entrepreneur, DJ Sbu intends to motivate and help young Africans to be to be employers who can run their own businesses.”
She said DJ Sbu would also identify potential Mofaya distributors and equip them with business skills during the launch ceremony at the Ha Matala-based Club De Fasto.
“Although I am not sure what criteria will be used to select the distributors, some Basotho youths will land a lifetime opportunity,” said Nthako.
“The Mofaya team will make follow ups on the beneficiaries to ensure they flourish and provide them with assistance where necessary.”
Meanwhile, Mofaya has also been shrouded in controversy after the South African Bureau of Standards (SABS) found it was not officially approved and carried its stamp illegally in April this year.
“The SABS has recently identified a number of companies that have violated its legislation by appending the SABS mark of approval on their products without going through the proper certification process,” the bureau said in a media statement.
“One such company, which has been active on the issue of the SABS mark of approval on social media, produces the energy drink, Mofaya. “The product must pass various SABS protocols and this involves factory inspections, laboratory tests and SABS Accreditation Approvals Board sign off. Only after these rigorous processes have been completed and passed, can the SABS mark of approval be affixed to the product.”
However, according to Nthako, Mofaya had since been approved by the SABS.
She added that DJ Sbu, who is believed to be the masked kwaito artist Mzekezeke, would also perform some of his hits during the launch ceremony.