By Moorosi Tsiane
MASERU — Premier League giants Bantu yesterday announced a “historic” partnership with the Lesotho Flour Mills.
The deal would see Bantu market the company’s products in the southern region, and get a percentage of the proceeds. Exactly how much the Mafeteng outfit would get was not disclosed at yesterday’s signing ceremony of the partnership held at Bambatha Tšita Sports Arena, due to security reasons.
In his address, the Flour Mills head of marketing and sales, Joshua Leballo, expressed satisfaction the partnership had finally been sealed.
“I really appreciate that this day has finally come to pass, and we are putting into action, the results of an idea born some time back,” Leballo said.
Leballo said Flour Mills was “a big brand”, hence the management’s decision to also work with another big brand such as Bantu.
“Bantu are a big and fast-growing brand in football that can help to grow the sales of our products. Hopefully, we will both reach greater heights because as the Flour Mills brand grows in the south, then Bantu also will also benefit.”
Leballo urged both partners to work hard to ensure they both reap the rewards of the “historic” initiative.
Bantu General Manager Likhabisi Molantoa on his part, said the team was hoping to repay the Flour Mills trust by winning their first-ever Premier League title and then take the two brands beyond Lesotho as Bantu take part in the African Champions League tournament next year.
“As the fastest growing brand in local football, we are hoping to string along our new partners when conquering the continent and the nation after we clinch our first-ever league title this season,” Molantoa said.
The Premier League General Manager, Baitsi Motsamai, also hailed the Bantu-Flour Mills partnership.
“I am confident this is going to be a very fruitful partnership for both Bantu and Flour Mills,” Motsamai said.
Meanwhile, among the dignitaries who attended yesterday’s launch was Deputy Prime Minister, Mothetjoa Metsing who also congratulated the two parties for the deal.
“This is what is expected from the business world — giving back to the community as part of their social responsibility,” Metsing said.