Home Entertainment Africans using creams to become white

Africans using creams to become white

by Lesotho Times
0 comment


Celeste Hibbert

NAIROBI – Standing in a small wooden booth cluttered with brightly coloured cosmetics boxes a heavily made up woman unwraps a syringe and a needle, then fills the syringe with pink cream that’s been decanted from a blue packet. “You must only use a small amount, otherwise you can become albino. This is strong stuff,” she says as she pricks her customer’s skin.

Rose is one of dozens of skin bleaching gurus that operate along River Road in downtown Nairobi, a hub for illicit activities that is notorious for its knock-off electronics, budget brothels, flamboyant transsexuals and petty crime. It is also known for its backstreet beauticians, like Rose, who promise clients that their treatments will make them look six years younger and ten shades lighter.

These salons have been around for a long time, and have caused a number of health scares over the years, often due to creams with high mercury content, but recently more extreme treatments have started to become popular and are causing concern amongst health officials.

The popularity of skin-bleaching injections has rocketed over the last 18 months according to Dr Pranav Pancholi, a Harvard-trained dermatologist who works at Kenya’s Shah Hospital. Pranav says because it’s a recent phenomenon, no one really knows what the long-term health implications are.

“The products used on the streets are not used by certified professionals” he says. “The trade in black market creams and injections is completely unregulated. There is no way of knowing just how dangerous they are.”

On River Road the skin bleaching specialists hawk their goods sitting on stools in the street or standing in the doorways of their shops, some of which are just wooden booths rammed full of small colored boxes and creams. The more ramshackle beauty salons have gaudy hand painted signs, and sit sandwiched between seedy bars, DVD sellers, and starkly lit brothels. Others are slightly more upmarket, with large glass windows and neon signs.

The sellers are all women and know how to hustle. They can be brash and aggressive, often standing outside and whispering and hissing at women who pass by to entice them into their shop.

When I first went to River Road and started to talk to people about taking photographs the sellers harassed me, asking me what I wanted, and even pushing me into a room where they could quiz me about what I was doing. They demanded over $500 to tell their story then kicked me out onto the street with dirty looks when I refused to pay it. Skin bleaching is a sensitive topic in a conservative and religious country like Kenya, and operating unlicensed salons that offer injections is against the law. It only survives though institutionalized bribery and if any of the skin bleachers get into trouble it’s likely they’ll need to make a hefty payout to avoid jail.

Rose is different to the other women I meet. Self-assured, but less aggressive. She is proud of her business and willing to show me around without extorting me for money. Under her heavy makeup her skin is thin and pale after five years of continuous whitening treatment. Her previous skin color is only hinted at by areas of darker skin around her knuckles and elbows.

At first she denies that she provides the skin bleaching injections, but after an hour of talking she tells me that she does offer the injection treatments and agrees to show me how they work.

“The injection lightens you from inside. It makes women clean,” she tells me. “If you want an even colour and fast results, injecting is much better than a cream.”

The injection is expensive at $70 (M771) per shot, nearly a month’s salary for many Kenyans. “Most of my clients are wealthy and some are national celebrities,” she says. “Many are Somali or Indian. But, those ones never come to my shop. They send a driver with a photo of their skin color and I supply what they need.”

Rose laughs, “Some girls go back to their village and tell them the water of Nairobi made them lighter. There is great shame for wanting to change what God gave you.”

Rose’s workplace is one of the many rickety and disorganized looking skin treatment booths. In the tiny room Rose proudly shows me her book of accounts, thick with names and numbers. She also introduces me to a customer who is waiting for her first skin bleaching injection, a giggly, outgoing woman in her mid-twenties who didn’t want to be names, so I’ll call her Mercy. Mercy is excited about receiving the expensive treatment. As we wait for Rose to get a syringe from a nearby pharmacist she tells me that she has been using skin whitening creams for a couple of years and they have already helped to “brighten” her skin color, but she finds the process too slow.

She says her dream is to be as white as a European and she will try anything to achieve her objective. “My husband prefers half-caste women to darker girls, and he is proud to be mine when we go to the club,” she says

You may also like

Lesotho’s widely read newspaper, published every Thursday and distributed throughout the country and in some parts of South Africa. 

@2023 – Lesotho Times. All Rights Reserved.