THE Lesotho Fashion Week has partnered with French fine winery Moët and Chandon as the official champagne sponsor for the next six seasons.
The announcement was made by the founder of the Lesotho Fashion Week, Mahali Granier, this week.
Granier said as the official champagne sponsor, Moët and Chandon will bring its trademark touch of luxury and savoir-faire to the Lesotho Fashion Week starting with the next Season Spring Summer 2020 which is scheduled for 7 to 19 April 2020 at Mpilo Boutique Hotel.
“The partnership between the two brands is a perfect reflection of their spirit of success and celebrating the presence and support,” Granier said.
“Lesotho Fashion Week is the perfect way for the French iconic brand, Moët and Chandon, to toast this glamorous fashion event and its momentous impact on the fashion industry in Lesotho.”
She said she was thrilled about the partnership and believes it will give African fashion designers the indispensable financial support and resources necessary to participate competitively in the global fashion economy.
“Beyond the glamour of clothes and the runway, the fashion industry is a business that has the potential to play its part in efforts to create jobs especially among women and young people,” she said.
She said their efforts have been focused on presenting African talent at a world-class platform, to ensure that Lesotho Fashion Week becomes the best possible showcase platform to take African skills and creative talent to the world.
“Since the Lesotho Fashion Week depends on sponsors for financial support, this partnership is going to financially sustain the Lesotho Fashion Week and ensure that it continues to propel and restore refined African fashion brands on the global stage,” she said
Granier said Moet and Chandon has been looking for a fashion week in Africa that it can use as a vehicle to cement its market share on the African continent.
She said the Lesotho Fashion Week was also for an international partner which it can use as a medium through which to spread African culture, from its authentic source, to the rest of the world while creating jobs for women and youths in Lesotho.
“We saw this as a mutually beneficial partnership that allows for attainment of common and individual objectives.”
Moët and Chandon is a French fine winery and co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE.
The company is one of the world’s largest champagne producers and a prominent champagne house, synonymous with glamour and success.
“Founded by Claude Moët in 1743, the iconic champagne house, Moët and Chandon has been associated with the sparkle of success and glamour and today has become one of the world’s most loved champagnes.
Claude Moët’s grandson, Jean-Rémy Moët, continued with his grandfather’s vision to share the magic of champagne with the world, transforming Moët and Chandon into an international symbol of celebration,” Granier said.